Theory and product design to explore the overlap of data transparency, regulation and innovation.
Personas. Privacy Design for the institution_
*illustration credit goes to Storyset
For Legal Enterprises
Needs faster ways to quickly assess rapidly changing data privacy laws in different geographical regions
Needs the ability to track data movement to audit technical solutions
For Healthcare
responsible for storing large amounts of medical data
responsible for sensitive consents, access to information and transparency in the quickly changing data privacy landscape
For Large Companies with international presence
responsible for knowing the data privacy laws internationally
responsible for using their customer data legally in many different legal contexts
requires business models that use data in appropriate ways to sustain themselves.
For Public Schools
responsible for protecting their students data
has limited tech staff or knowledge
is using 150+ digital services for education purposes
For Small Businesses
wants to track their data that is moving externally (outside of their organization)
wants better control over their internal data
is liable for their customers data
Revenue?
What is the market potential for these personas?
3 big sources of revenue (and there are probably more). 1. Data breach fines, estimated between $403 million - $1.19 billion. 2. Public schools, if they paid $2 per student to protect their privacy (and lower their liability)(in the United States) that's an $800 million industry. Lastly, consumer interest, a rough estimate of $50 million.
